St. John Ambulance

Format: Training Videos and illustrations for the revised First Aid Guide

Client: St. John Ambulance

There was a variety of work and styles, required for this project. The training videos ranged from fully animated, to live action animation hybrids, where actors were filmed, and their injuries were animated, overtop of the live action and tracked to match. In addition to the animations, hundreds of illustrations were created for the soon to be revised First Aid Reference Guide.

PIP's Role:
Direction, Art Direction, Conceptual Artwork, Designs, Storyboards, Builds and Rigging, Backgrounds, Colour Design, Animation, Compositing, Visual Effects